From today’s NYT article- How to Save Local Newspapers: Cellphones
Verve’ Wireless’s mission is to save the local paper by making it mobile. It provides publishers with the technology to create mobile Web sites, so readers can read the paper on their cell phones. Verve or the newspaper then sell ads on those sites. Verve already powers mobile versions of 4,000 newspapers from 140 publishers, including the Associated Press, McClatchy, and the New York Times Regional Media Group.
The A.P. started using its Verve-powered Mobile News Network in May. It apparently liked it enough to invest in the company. Verve Wireless has raised $3 million in its second round of fundraising, led by its biggest customer, the Associated Press. Iron Capital and a third investor, not yet disclosed because the deal is still being finalized, also participated in the round.
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Tags: Verve Wireless
